Custom sites, smart tools, automation that works while you sleep — the stuff drag-and-drop can't build.
The look
Not another template
Every business gets a site built around it — not stamped from a template. Scroll and watch the whole thing reshape to fit.A site built around your trade — not stamped from a template.
A template gives you pages. This gives you a thing that works — booking that takes deposits, a dashboard that tells you what happened, automation that runs at 2am. Open any demo below and click anything.
Full builds, in a new tab
Nothing here gets lost
The details that fall through cracked-together tools — the missed booking, the review nobody answered, the follow-up nobody sent. Caught, and handled.
The 6pm call you missed. Answered, booked, on your calendar before you knew it rang.
The deposit nobody chased. Held at booking, so the no-show costs them and not you.
The review that sat there. Answered same day, while it still counts.
$28,080a year, walking out the door.
That's your math, not mine. Move the sliders.
Book a call · 20 minutes, no pitch · Find your build
The shipwright
Watch one get built.
David “Andy” Jones
Davy Jones’ Locker
Built every demo on this site by hand. Richmond, VA.
Surface for you
Let’s build what drag-and-drop can’t.
Tell me a little about your business and I’ll be in touch.
Straight with you
No testimonials here yet
I’d rather show you the work than quote myself. Every demo on this site is real, running, and built by hand — open one and click anything you like. When clients are happy to be named, their words will sit here instead.
Open the med spa build · or call and ask me anything
The terms
Pick your depth
Three builds, full prices up front. Reserve any one with a 50% deposit — the rest is due as it ships.
Agency-grade builds, without the agency overhead
Starter
$1,500 to start · 50% deposit
Your way into truly custom — built by hand, never a template.
For a barber shop, a trade contractor, a single-location studio
Live in 2–3 weeks
- Hand-coded, fully custom — 3–5 pages
- Mobile-responsive, fast by default
- Basic SEO, set up right
- A contact form, built in
- Tasteful, light animation
Pro
$3,750 to start · 50% deposit
A full custom build with a working tool at its heart.
For a med spa, a busy restaurant, a boutique with a real catalogue
Live in 4–6 weeks
- Everything in Starter, plus —
- Hand-coded, 6–12 pages
- A custom design system, editable content (CMS)
- Advanced animation and interactions
- One functional tool included — booking, calculator, or quiz
- Performance tuning and analytics
Custom
From $7,500 to start · 50% deposit
The flagship — 3D, automation, and bespoke UX, scoped to you.
Studios quote work like this at $20k–$50k+.
For a multi-location group, or anyone whose work runs on its own tools
Live in 8+ weeks, scoped with you first
- Everything in Pro, plus —
- Interactive 3D / WebGL showpieces
- Multiple functional tools
- Automation workflows, wired into your stack
- Integrations across your tools
- Bespoke UX, designed end to end
The price you see is the build — no surprises. Your 50% deposit is a non-refundable booking fee that reserves the slot and starts the work.
By the piece
Add to any build
À la carte extras — starting points, folded into whichever build you choose.
Keeping it running
$250/month
Optional, month to month, start whenever you like — including a year after launch. Cancel the same way.
- Content changes as they come up — hours, prices, photos, staff, a new service
- Updates and security patches, done before they become your problem
- Uptime and form monitoring, so I know it broke before you do
- Priority response — you go to the front of the queue, not the back
- A short call every quarter to look at what the site is actually doing
Not required. A build is yours outright either way — no hostage hosting, no licence to keep paying for.